“We live not for today, but for the ages yet to come, and the children yet unborn.” — Mary Harris (Mother) Jones

Archive for February, 2016

Classics: The Hidden Persuaders by Vance Packard

The Hidden PersuadersThe Hidden Persuaders by Vance Packard
My rating: 3 of 5 stars

There’s really nothing I can say about the content of this classic of social manipulation, other than that it holds up remarkably well after 50+ years. Which I find both sad and frightening.

However, I will warn anyone buying the current mass-market paperback version that it is painfully clear the publisher decided to have the original OCRed and neglected to pay anyone to proofread the final result. That’s the only possible explanation for the dreadful level of missing and misspelled words, at least one of which is a classic of a missing letter that turns a general word anatomic.

What makes this book important is that it makes clear just how long the public has been used as a vast experimental laboratory while those in power perfected their skills at manipulating us. There is also a brief section that, if analyzed, explains why there’s a glass ceiling that appears to be unbreakable, at least by my interpretation. Not that it’s anything new, but seeing it presented in black and white as actual corporate policy provides support for what some continue to insist is speculation.

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